News from the neighborhood
December 23, 2010
Greenpoint Gazette by Jeff Mann
As the publisher of our community newspaper, I attend countless holiday parties. During the month of December, elected officials, political groups, businesses and non-profits thank their supporters, employees, constituents and customers with great food, booze and holiday cheer as they close out the year. While each of these soirees is special, for me, the stand-out event of the season was CitiStorage’s holiday no-party.
What is a “no-party?” you ask. Around 12 years ago, the employees of CitiStorage approached employers Elaine and Norm Brodsky requesting to forego their holiday party, and to instead donate the proceeds to a worthy cause. That worthy cause was and remains The League Education and Treatment Center (formerly The League Treatment Center).
The League diagnoses, treats and educates more than 500 children and adults with psychiatric and developmental disabilities. League students have the odds stacked against them. 95% come from households that meet poverty guidelines and 40% from foster care. To be accepted into the school, students must have been rejected by the NYC Department of Education (they are referred to the League by the DOE) due to the severity of their emotional problems. Despite these odds, 10% of students transition to public schools each year and 95 percent of their preschool graduates enter programs run by the DOE allowing some of the most difficult students a chance to be successful at school, and eventually in life.
Each day, during the week leading up to Christmas, the Brodskys, CitiStorage President Louis Weiner and several CitiStorage employees head over to the League to hand out presents and help the students unwrap, assemble and play with their gifts. And what an amazing array of gifts, including computer games, remote controlled cars and even bicycles – with helmets, of course – for the oldest classes. As Aron Bukspan, the League’s Director of Development said, “No expense is spared, it seems.” That, in addition to the financial support the Brodsky’s provide for the school’s programs led Bukspan to declare the Brodskys “extraordinary people,” adding that he is “amazed at the level of generosity exhibited by CitiStorage.”
Approximately six months of planning goes into CitiStorage’s annual “no-party.” The CitiStorage team meets with League officials to discuss what gifts are appropriate for each child’s needs and abilities. They then shop for the presents, wrap them and deliver them, remaining very “hands-on” throughout the process. The staff decided early on that they wanted to have a physical role in the gift giving. The enthusiasm of the children, many of whom are amazed that they get to take the presents home with them, is frequently outshined by the excitement of the CitiStorage team when they see and hear a child’s response to his new toy. League CEO Hannah Achtenberg Kinn calls the employees “Santa’s elves, as far as we are concerned…It really is a tribute to Elaine’s own vision and imagination, and her staff are wonderful people. They come year-after-year with unique gifts, with enthusiasm, and most of all, with kindness.
Weiner has a unique perspective. He gets to enjoy the “reward you get from giving to children who may not receive another Christmas present this year, and the reward from seeing young employees take pride in their philanthropic efforts.” What a perfect way to describe the holiday spirit.